Four questions your video producer must ask you.

If you are thinking of spending money on an online business marketing video, don’t. 

At least not until you have a viewer strategy in place. With YouTube averaging 4 billion daily views and 61% of B2B marketers using video to extend the reach of their services, without a defined plan, your video could get lost in the sea of clips.  

While researching the Perth video marketing industry, I watched a lot of web videos from small to medium sized businesses on their youtube channels. A large amount of Perth business videos had minimal views. When I say minimal, I mean that the video was uploaded in the last six to twelve months and had around two hundred or less views.

I am willing to bet that a majority of those views came from obligatory friends and family of the business owners, followed by potential clients of the video producer. For those Perth business owners it seemed like a good idea to make a video because that was the upward trend, but without strategic planning, time and money has been wasted. It is not acceptable to create a boring video that looks like a corporate style television commercial to put on Youtube and share to Facebook one time in the hope that it goes “viral”.

To avoid wasting time and money on your business marketing video, here are four fundamental questions a video producer should be asking you;

Who is your intended market?

Where do they spend their time online?

What is your core message?

What is your marketing goal?

Once these questions are answered, a video marketing strategy can be implemented. Your marketing strategy needs to produce measurable results. Otherwise there won’t be a visible return on your investment. Most video hosting services and social media platforms have detailed analytics that can show you which demographic your views are coming from as well as their geographical location and the action your viewers take.

A Youtube Adwords campaign is a good example of targeted video marketing and clear analytics. 

If you create an online video marketing campaign that combines Youtube with other platforms such as LinkedIn video ads,http://marketing.linkedin.com/video-on-linkedin-ads Facebook Advertising and Twitter to name a few, you will start getting the views and return on investment that makes producing an online video worthwhile. Other campaigns can include organic (non paid) social media strategies and methods that help get your video found and viewed.

If reading this blog has inspired you to finally take action on making that business video that you have been thinking about, call me (Damian) and we can have an informal chat about your options +64 450408013